Entrepreneurs rely on sales, business by management
A business in the end is important sales, or management important? This is the problem of most business owners confused. What is the start-up period, what is the maintenance period? This is also a non-measurable fuzzy concept. If as a boss can not recognize these issues, do not understand the status quo of the enterprise, but blindly grasp the sales or management, then the enterprise will often enter the development errors.
Because the staff and do the boss is not the same, if it is as an employee, whether you will do sales, or will do management, as long as you according to the company's arrangements to do their own work on the line, the enterprise will not too much to assess you The overall performance.
However, the boss is not the same, your work is not just consider the needs of individuals, but also to consider the needs of enterprises, the boss is not doing what they want to do, but also need to do business needs. So do the boss to consider more, do more. Even if the boss had sales master, and sometimes had to engage in management, or the boss was a management expert, and sometimes had to engage in sales work.
Why most people in China is a business failure, because people are often limited capacity, people who do sales are often not good at doing management, people who do management are often not good at doing sales, but the survival and development of enterprises, sales and management Indispensable. So most companies are not selling starved to death, that is, in the management of Chengsi, which is the common problem of most Chinese enterprises.
Why is the business by sales, business by management? Because the enterprise in addition to sales to create profits, all other are cost. As a business-oriented enterprises most need to solve is the financial problems. However, the source of funds is not a bank loan, but marketing, so the boss as long as the settlement of the sales do not worry about money. Why a lot of management professionals to start a business easy to collapse it? Because they ignore the needs of the survival of enterprises, perhaps they have to help others do when the management does not need to consider the issue of business sales, cost, because some people do not need him to worry about.
So do management is very simple, easy to implement in place. But working and entrepreneurship is simply not the same thing. Because for the business owner, the enterprise is not so much ready-made resources to you management, everything needs to re-create their own, so even if the boss is a management expert, but also need to give up your profession, the first sales do a good job.
If you do not do sales, and there is no sufficient venture capital, then who will help you sell? If a company sales staff are not, you control who? Why are the successful entrepreneurs in China and even the rest of the world come from the sale, because they will find customers money, so the possibility of success is much greater.
However, just the boss will do sales, will make money, okay? No. If the enterprise does not have a money, will control the money of the team, even if the boss will make money can not support a business expenses.
Why some boss personal sales are very powerful, easy to do business is closed down. Because the boss of the sales origin, not the staff to help the boss to work, but the boss to help employees work. The boss a person pulling the whole enterprise forward, can pull it? This is why most Chinese enterprises can not survive and develop.
A business can not survive because the boss will not do sales, a business can not develop because the boss does not understand management. So the change is the boss thinking and behavior changes.
As a boss, you must clearly understand that your business is in the start-up period or the period of operation. If the start-up period, then you must solve the problem with a business solution, if it is a period of care, then you must solve the problem by way of solving the problem.
Of course, the start-up period or the business period and the length of time the company did not have much relationship, and some companies after a decade is still in the start-up period, and some companies less than three years to the period. How does business measure it? The easiest way is to see the speed of the enterprise to make money and the speed of money which faster? Enterprises can not make sure that there is a problem with sales, business management is not a good money management problems. Entrepreneurial boss must be thinking about how to make money, keep the boss must think about how to use money.
Entrepreneur failure is to make money to starve to death, the failure of the business is blind investment bankruptcy. So a company in order to continue to develop steadily, the boss must grasp with both hands, both hands should be hard, one hand and sales, one hand management. But also according to the development of the status quo, to distinguish the order of work. Remember: business by sales, business by management, which is the same law of business success.