Why your execution is not (depth good text)
Employees to the company to nothing more than two things, one can make money, the second is to grow! There are only two reasons for employee turnover, either money is not in place, or is not happy! The implementation of the staff can not only two reasons, either leadership incompetence, or system incompetence!
Individual staff execution is poor ability of the problem; the company's overall implementation of the poor is the management of the problem!
Poor execution of the five reasons
1 do not know what to do
The company did not clear the implementation of the strategic planning, there is no clear marketing strategy, employees do not have clear instructions; there are some corporate policies often change, the strategy repeatedly changed, coupled with poor communication of information, so that employees are at a loss, Had to rely on inertia and their own understanding to do things. This makes the work of the staff and the company out of focus, the company's important work can not be implemented or completed.
2 do not know how to do it
Foreign employees generally have to undergo a rigorous training, domestic enterprises are not, or no training directly posts, or training is not targeted and practical, or just to do inspirational training and staff training, staff blood boiling but how to work Dry or do not know; some only to employees to do some industry trends, macro-strategy training, but also did not give them the method. There is also a more common deep-seated reasons, that is, high-level leadership who do not know how to do, they can not clear the following people, the director can not tell, the manager can not tell, and finally the real implementation of the most The bottom will not dry, there is no hard to say.
3 do not dry up smoothly
If the soldiers in the front line of war, the logistics supply is not on the request for support but the command did not respond, wounded not get fast ambulance, that soldier's morale will obviously be greatly affected. The company is also, slowly the enthusiasm is consumed, slowly become less active things.
4 do not know what to do good
When the ancient war, if a city Jiugong no less, the general siege will be under a command: City after 3 days of soldiers can be free to burn and loot. The results of morale, day by day broken. Work is always just look at the front, which is the nature of the work of the decision, when the immediate benefits can not see when there is no much interest to do.
5 know that doing bad is no harm
If only the "city after 3 days of the soldiers can be free to kill the looting" commitment and no "when the fugitive troops cut" the provisions, there will certainly be part of the soldiers looking for opportunities to slip, so as to shake the morale. Know that there is no harm from the three aspects: First, there is no assessment; Second, the assessment indicators unreasonable; Third, the punishment is not heavy or no punishment. Many departments of the work results are not suitable for the use of rigid indicators to assess the work of these departments need to understand the business executives based on experience assessment, if the executives do not have the ability to make a fair assessment, the driver is not strong driving may be slack jobs.
The power of example is infinite, and the bad example is infinite.
Five ways to solve the problem of poor implementation
Clear the reasons for the poor execution, the solution will become clear, and that is to do "clear objectives, the method is feasible, the process is reasonable, in place, effective assessment."
1 target clear
For the sales line, the goal is to implement the target is clear. The accuracy of the indicators can be implemented, is to do the budget, policy, incentive assessment basis, is the most important thing in sales management.
2 method is feasible
Yue Fei by the invention of hook sickle guns, teach soldiers to hook horse legs and break the gold wu of the kidnapping horse. If there is no viable way, Yue Jiajun and then brave may not be able to win. Execution layer of the task since it is implemented, managers should provide a specific method of operation.
To develop a feasible method requires effective coordination of decision support, support and feedback.
First of all, decision-making can not be based on the will of the leadership of the forehead decision, but to combine the market situation fully demonstrated.
Support can be a senior employee to the subordinate business guidance, it can be professional internal or external training, which need to be noted that, for the executive level, the transfer of tools and methods than to convey thinking is more important, inspirational training will not bring How much business to grow, solve the problem is more by the method rather than enthusiasm.
Any method has always been inadequate, the implementation of the feedback to help make it further improved.
3 process is reasonable
In most enterprises, the process in the form of no problem, but in the implementation of unreasonable. There are two reasons for unreasonable: (1) layman's tube; (2) the right and wrong is not equal
4 excitation in place
The so - called incentive in place has three meanings:. The intensity of the place, described in place and cash in place to stimulate the intensity of the market to be competitive, attractive employees, the company has a commitment to stress to be simple and easy to understand, it is best to visualize.
Cash in place is the company said the words must be counted, because the company caused by changes in the way policy can not affect the annual bonuses of business people.
5 evaluation is valid
Effective assessment to do three points: First, the assessment should really play a guiding role; the second is to avoid human factors interference; Third, the punishment measures should be strictly enforced. Experienced the rapid development of the domestic enterprises, there is no awareness and energy to improve the company's management, resulting in the company's management level and the size of the enterprise does not match. When the industry grows rapidly, this kind of mismatch is covered by high profits; the industry has developed to a period of steady integration, the shortcomings of management capacity began to appear, and poor execution is one of the most typical performance.
So, the poor execution is the boss of the problem is the management of the problem. To improve the execution, we must change the management thinking, improve the management tools, at least to do the above five aspects of the work.