Small company big business sickness

The core purpose of the company's business is to obtain the interests of the company to protect the normal operation and long-term development; if a company is always a loss, or do not make money, it was established with the original intention of the company deviated.

Company employees are divided into two categories: to make money employees and not to make money employees.

The employees who make money mainly refer to our marketing staff and R & D personnel, who are specific functional departments and create direct benefits for the company (especially the marketing staff).

Those who do not make money mainly refer to our platform staff, including administrative, personnel, finance, logistics, etc., they are "front-line soldiers" escort, to provide logistical support, they are part of the cost of expenditure.

Each company needs these two types of employees, but these two types of employees must be maintained at a reasonable level of proportion. In particular: the company must ensure that the proportion of employees to make money is higher than the employees do not make money, otherwise the company is a loss, that is, no money!

Many of our companies are often inadvertently, they found themselves inside the company, do not make money more and more employees, and the proportion of employees to make money lower and lower, until one day found the company to make ends meet!

And, in that time, our company executives will find two strange phenomena:

The role of each platform staff (not profitable employees) are large, are not missing, feel less of any one platform staff, the company does not run; but rather make money employees (marketing staff and R & D personnel) at any time can replace The

At first glance, the company a lot of staff, talent everywhere; really to the time to make money, when needed, the results of a top staff did not!

This time, in fact, is our small company, has been caught into the "big business disease" inside to go!

Small companies, survival first, the development of the second; first to ensure that they can survive, there is survival of the capital, rather than as large enterprises, all day long to talk about strengthening internal management, strengthen the organizational structure.

Large enterprises believe in "management of efficiency", many of our small and medium-sized company CEOs and leaders, either from the big business out, or blindly worship the "big business management model", so in the course of daily operations, Enterprise "management mode of operation", strengthen internal management.

For example, let the marketing staff every day to fill in a variety of statements, to participate in various training examinations, making the marketing staff did not have any time, energy, mood to engage in real marketing work, and finally to the end of the performance bleak terrible, Is the poor quality of marketing staff, training is not in place, management needs to be strengthened. Finally, the company enters the dead loop! And then for example: R & D personnel every morning and evening routine, at any time to participate in various seminars or exchanges, communication experience experience or management experience, and finally our R & D staff into "office director" every day in the office to read the newspaper, learn the latest Management experience.

And so on, are small companies "management too" performance. On the surface is to see, this is a small company in an open mind to learn big business "mature management model", in fact, their own harm to their own. Small companies need is suitable for their own development at this stage the necessary management model, rather than copy the management of large enterprises management model. Managed too far more than no management!

Small company's biggest flaw is "small", not enough big strength and capital; small company's biggest advantage is "small", "boat small U-turn", reflecting the fast, responsive, it is difficult for large enterprises to do.

However, in the real world, many of our small companies violate, abandon their own "small" advantage, but "to have been short, attack people long" to their most not good at the most should not do complicated and complicated Process to deal with the market, operating their own company. This is the most pity and sad things, but in our many small companies who deduced most vividly.

Has been in contact with a small and medium-sized companies, the company in the process of planning and delivery, made a dumbfounding thing: the company basically every day in the latest process, system, documents, and require staff to learn, assessment; The company down six months, the cumulative flow of documents to more than 200 documents, up to 500 pages of A4 paper. Finally, employees do not know how to "comply" with the company system, because it is too much, and there is no focus on any prominent!

Small companies are very afraid of this. Once the small company process cumbersome and complex, it represents a small company lost the biggest competition in the competitive market, the company employees will spend most of the time in these "internal processes", rather than win the market, winning!

Small business process is cumbersome and complex, but also implies another layer of meaning: that is, the company platform staff too much, do not make money too many employees, "people overstaffed"; these do not make too many employees, they must also try to reflect their own Of the value, then it is necessary to prepare such a rule and regulations, so as to demonstrate their own value, as to whether these rules and regulations are conducive to marketing, is conducive to the development of the company, not in their consideration.

Had contact with some software companies, the company size is very small. However, these small companies "ambition" are not small, software R & D staff a total of only 3,5, dare to do all types of management software, whether it is financial management software, or personnel management software, or shopping malls supermarket management software, or hotel management software ... ... as long as the customer made the "demand", they can "complete"!

This situation is very popular in all industries. Small companies, "big energy", what dare to do, what to do. In fact, these companies because they do not focus on resources, not their own core values, so in the market competition is easy to bankruptcy, closed down. As the saying goes, "the lesson", but in reality, there are still too many small and medium companies, can not afford this kind of diversified temptation, deeply into it.

Small companies are small companies, small companies should have "ambition", but absolutely can not immediately commit "big business disease", especially in the case of large enterprises do not know the disease, but also self-righteous, so even more terrible!